How to spend your fortune without making a mistake
Diamond Mistake Insurance $14.95
There are plenty of bad diamonds out there and somebody has to buy them. Written
by a working jeweler, gemologist, and appraiser who’s seen every mistake you’ll make,
Consumer Guide To Diamonds will make sure that somebody isn’t you.
Every diamond education covers the four C’s — Carat Weight, Color, Clarity, Cut.
The first three are straightforward and easily grasped. How big is it? How white
is it? How many flaws?
But the cut makes the diamond shine and shine is the whole point of buying diamond.
Cut refers not to the shape or number of facets of a diamond, but to the angles and
relative sizes of the facets. There’s less than ±1º tolerance for good brilliance
on the angle that forms the bottom cone of a diamond.
Cut is very messy. Angles, percentages, ideal cuts, near-ideals, spread stones, nailheads,
fisheyes, girdle, crown, pavilion..... Well, so what? Just buy one with a good grade.
Well, one outfit has one that really isn’t one but everybody uses it anyway. But
the GIA (Gemological Institute of America), the 800 pound gorilla of diamonds, doesn’t
like it so they just got their own, which really is one. I told you cut was messy.
The book explains these convolutions, from the optics to the politics.
There’s a lot about cut in the book because cut is The Next Big Thing in the diamond
world and the industry is in the middle of a cat and dog fight about whose idea of
the “ideal cut diamond” will win. The diamonds in the sky and water on the cover
are actual top and bottom photos of a “hearts and arrows” diamond, a perfectly symmetrical,
“superideal” cut, taken through a special viewer. The book explains all the ins and
outs of ideal cuts and hearts and arrows diamonds.
There are a lot of photos in the book. A series of photos shows you how easy it is
to spot diamonds for which that bottom angle you just got so worried about is wrong.
And those flaws you’re still worried about are shown in another series of photos.
There are photos of fake and doctored diamonds, too. One of the reasons the book
is relatively short at 108 pages is all those thousand-word pictures. The other is
that you want a book to get unconfused first and learn the history of diamonds later.
Well, you need a little history for the big picture and the book will give you just
the right amount.
The book also covers certificates, price lists, fake and doctored diamonds, ad hype,
shopping tips, and appraisals.
You’ll also get a dose of that old-time retail religion. You get what you pay for.
“Discount” means cheap stuff cheap, not good stuff cheap. A good deal on a bad diamond
is no bargain. And there’s juicy gossip about the non-believers who went to diamond
But it’s not all work. There’s some fun stuff, too. A company called LifeGem will
turn your ashes into a diamond after you’re gone. The company will heat your specially
prepared “cremains” in a vacuum to reduce you to pure carbon, and then will squeeze
you into a diamond. Cost is $22,000 per carat with a ¼ carat minimum at $4000. A
human is forever.
And there’s no need to spend forever without your best friend. Rover can join you
when his time comes. The company reports that half its business is for pets.
If you want a second opinion, the book was reviewed by the Midwest Book Review. You
can read the review on their web site at midwestbookreview.com
I don't want to be a diamond dummy! I'll risk 15 bucks before I spend my fortune
on a diamond. Paypal will collect the money. U.S. shipping is free. You may order
here. Or you can send a check or money order for $14.95 to Joseph's Jewelry, 200
Wanaque Ave., Pompton Lakes, NJ 07442. Be sure to enclose a shipping address. Either
way, I'll send you Consumer Guide To Diamonds pronto. (You can buy the book from
Amazon or bn.com, too, but why not get it directly from the author?)